Optimum RTS - Marketing Manager
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Marketing Manager

Location : Fort Pierce, FL
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No
Job Industry : Construction
Job Category : Marketing

Job Description :

Our partner is seeking a marketing manager in Fort Pierce!

A note from the company: “We pride ourselves on our vibrant company culture where hard work and fun go hand in hand. As a woman-owned and family-operated business since 2005, we treat our team like family. As the Marketing Manager, you will play a pivotal role in shaping and executing our marketing strategies to reach and engage our target markets effectively. We are seeking a dynamic individual who can bring creativity, expertise, and a passion for fun and engaging content to our marketing efforts.”



Marketing Budget:

  • Develop and manage the company's marketing budget to allocate resources efficiently across different marketing channels and initiatives.

Social Media Management:

  • Create engaging and fun content for social media platforms (Facebook, Instagram, Twitter, etc.).

  • Develop and execute a social media calendar to maintain consistent and relevant posts.

  • Interact with followers and respond to inquiries and comments promptly.

Event Coordination:

  • Plan, coordinate participation, and represent company in local events, trade shows, and community gatherings to increase brand visibility.

Graphic Design and Marketing Materials:

  • Design eye-catching flyers, brochures, and marketing materials to promote services and projects.

  • Ensure consistent branding across all marketing collateral.

  • Lead designer for all content across multiple platforms – online, print, social, outdoor, and promotional design objectives.

Email Marketing:

  • Develop and execute email marketing campaigns to nurture leads, promote specials, and communicate company updates.

  • Craft engaging and informative emails that resonate with our target audiences.

Website Oversight:

  • Work closely with our web developer to oversee the development and maintenance of the company's website.

  • Ensure the website content is up-to-date, visually appealing, and user-friendly.

Team Collaboration:

  • Collaborate with the sales team to align marketing strategies with sales objectives.

  • Work closely with other departments to gather insights and feedback for continuous improvement.

Additional Responsibilities:

  • Prepare marketing reports by collecting, analyzing, and summarizing data.

  • Coordinate and complete content needed for various marketing projects that include photography and videography.

  • Supports and assists sales staff and the Business Development Coordinator by providing content, lead reports, and creating sales materials.

  • Monitors the marketing budget by comparing and analyzing actual results with plans for the future and identifying areas of improvement needed for the department.

  • Manages spending for the department by coding invoices specific to advertising expenditures.

Required Qualifications :


  • Bachelor's degree in Marketing, Communications, or a related field preferred. Or 5+ years of experience can be substituted.

  • Proven experience in marketing management, preferably in the roofing or construction industry.

  • Proficiency in graphic design tools and software (e.g. Photoshop, Canva, etc.)

  • Strong social media management skills with a track record of engaging content creation.

  • Experience with email marketing campaigns and website oversight.

  • Excellent collaboration and communication skills.

  • Knowledge of WordPress, SEO, and SEM is a plus.

  • Ability to analyze data and make data-driven decisions.



Job Type: Full-time

Salary: $52,000.00 - $60,000.00 per year



  • 401(k) matching

  • Health Insurance Reimbursement

  • Paid time off

  • Bonuses

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