Marketing Manager

Our partner is seeking a marketing manager in Fort Pierce!

A note from the company: “We pride ourselves on our vibrant company culture where hard work and fun go hand in hand. As a woman-owned and family-operated business since 2005, we treat our team like family. As the Marketing Manager, you will play a pivotal role in shaping and executing our marketing strategies to reach and engage our target markets effectively. We are seeking a dynamic individual who can bring creativity, expertise, and a passion for fun and engaging content to our marketing efforts.”

Responsibilities:

Marketing Budget:

• Develop and manage the company's marketing budget to allocate resources efficiently across different marketing channels and initiatives.

Social Media Management:

• Create engaging and fun content for social media platforms (Facebook, Instagram, Twitter, etc.).


• Develop and execute a social media calendar to maintain consistent and relevant posts.


• Interact with followers and respond to inquiries and comments promptly.

Event Coordination:

• Plan, coordinate participation, and represent company in local events, trade shows, and community gatherings to increase brand visibility.

Graphic Design and Marketing Materials:

• Design eye-catching flyers, brochures, and marketing materials to promote services and projects.


• Ensure consistent branding across all marketing collateral.


• Lead designer for all content across multiple platforms – online, print, social, outdoor, and promotional design objectives.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads, promote specials, and communicate company updates.


• Craft engaging and informative emails that resonate with our target audiences.

Website Oversight:

• Work closely with our web developer to oversee the development and maintenance of the company's website.


• Ensure the website content is up-to-date, visually appealing, and user-friendly.

Team Collaboration:

• Collaborate with the sales team to align marketing strategies with sales objectives.


• Work closely with other departments to gather insights and feedback for continuous improvement.

Additional Responsibilities:

• Prepare marketing reports by collecting, analyzing, and summarizing data.


• Coordinate and complete content needed for various marketing projects that include photography and videography.


• Supports and assists sales staff and the Business Development Coordinator by providing content, lead reports, and creating sales materials.


• Monitors the marketing budget by comparing and analyzing actual results with plans for the future and identifying areas of improvement needed for the department.


• Manages spending for the department by coding invoices specific to advertising expenditures.

• Bachelor's degree in Marketing, Communications, or a related field preferred. Or 5+ years of experience can be substituted.


• Proven experience in marketing management, preferably in the roofing or construction industry.


• Proficiency in graphic design tools and software (e.g. Photoshop, Canva, etc.)


• Strong social media management skills with a track record of engaging content creation.


• Experience with email marketing campaigns and website oversight.


• Excellent collaboration and communication skills.


• Knowledge of WordPress, SEO, and SEM is a plus.


• Ability to analyze data and make data-driven decisions.